Pure Comfort is the newest men's underwear from Zimmerli. This ultra-fine, elastic cotton is distinguished by a sophisticated sheen. Made of exquisite, ultra long-staple Pima cotton, it is the finest knitted fabric available today - worldwide. The 8% Lycra® content makes Pure Comfort ... pure comfort!

Royal Classic, our finest for almost a century, is an E-32 gauge fabric. This means that there are 32 knitted rows in each 2.54cm (32 per inch). Pure Comfort, by contrast, is an absolutely astounding E-50gauge! Called Dimension 50^® this is a revolutionary jersey made on the first machine in the world with an awesome 50-spacing. Dimension 50^® also sets new standards in optical appearance with a homogeneous surface and a knit-structure which, due to the fineness, is barely visible. The expression "microtouch" takes on a completely new meaning.

I've had a single sample of this since Christmas and have been anxiously awaiting the first production run to be able to make this announcement. Pure Comfort. Aptly named. Feel it. You simply won't believe what you have in your hands! All styles in this series are bodycut and offer the unique feeling of a second skin. Pure Comfort Blue is now available for ordering ... but supplies will remain scarce for a few months while sewing ramps up. As availability increases, some deliveries will require 5-15 days depending on size and style ordered.

Care: We advise drying Pure Comfort in the dryer on the "no heat" setting to relax the fabric. Otherwise, due to the extreme fineness of the fabric, twisting of the knit inherent in machine washing will not be undone.

172/1360 Muscle Shirt

172/1361 Crew Neck Shirt

172/1362 V-Neck Shirt

172/1363 Hip Brief

172/1364 Boxer Brief